Jonathan runs a number of companies in Wirral including Quinnovations, Hygienic Innovations, and Blockwalls, the trading name of Virtus Concrete Solutions.

His companies utilise a range of technologies to maximise profit from waste materials and reduce overheads.

These companies aim to reduce landfill and decrease the carbon footprint by avoiding the need to export products abroad. They also aim to support the local infrastructure by providing raw materials created from waste to local businesses, in turn, avoiding the need to import.